“Stories are a more real, raw and powerful form of social media, compared to a regular post. And now that we can shop within stories, this feature is likely to spread.”
“Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.”
Within the last year, daily watch time for Facebook Live broadcasts has grown by more than 4x, and that is likely to continue as Facebook rolls out closed captions to reach even more people.
While this is an older article, it drives home a key message from a NetBase (think competitor of Brandwatch) social media analytics meet-up I was able to attend last week. The meeting was largely salesy, but this point was a big takeaway I thought I’d share. The presenter, Razi Imam of 113 Industries, shared the following example from Ocean Spray, a client of theirs who wasn’t seeing good results from new products they brought to market: