Social Media/Blogging

Social Media Roundup – June 16th, 2017

How Instagram Stories Could Change Commerce As We Know It

“Stories are a more real, raw and powerful form of social media, compared to a regular post. And now that we can shop within stories, this feature is likely to spread.”

 

Interactive video ads: Strategies, struggles and soaring potential

“Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.”

 

Making Facebook Live More Accessible With Closed Captions

Within the last year, daily watch time for Facebook Live broadcasts has grown by more than 4x, and that is likely to continue as Facebook rolls out closed captions to reach even more people.

 

Will Social Data Insights Kill the Marketing Focus Group?

While this is an older article, it drives home a key message from a NetBase (think competitor of Brandwatch) social media analytics meet-up I was able to attend last week. The meeting was largely salesy, but this point was a big takeaway I thought I’d share. The presenter, Razi Imam of 113 Industries, shared the following example from Ocean Spray, a client of theirs who wasn’t seeing good results from new products they brought to market:

 

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